About Mr Mallo


Founded in 1907 as an artisanal producer, Mr. Mallo Group now produces more than 15.000 ton of Marshmallows annually in its three state-of-the-art production facilities.

Mr. Mallo is the ‘one-stop-shop’ partner for retailers around the globe for their private label Marshmallow projects.

Any Marshmallow project – B2C or B2B – is handled professionally by our experienced team with 100% customer satisfaction as our main goal.

As one of the largest European marshmallow producer, Mr. Mallo invests strongly in added value Marshmallows (Sugar free – vegan – 30% less sugar – Belgian Chocolate Coated) to enable our clients (supermarkets, specialist confectionery shops, drugstores, wholesalers) to unlock the full potential of their marshmallow category.

Mission

Mr. Mallo strives to be the passionate leader & innovative engine of the marshmallow experience.

Vision

Mr. Mallo shares its marshmallow expertise, packaging capabilities and market intelligence with its retail customers worldwide, to unlock the full potential of their private label marshmallow category.

In our marshmallow development facilities, we develop bespoke products for our customers to meet there needs for any specific application… including hot drinks, cereals, (chocolate) bars, baking and decoration…

Our projects are handled with proffessionalism and confidentiality by our experience team with 100% customer satisfaction our goal.

Strategy

  • Focus on operational excellence & sound cost leadership.
  • Focus on product excellence & continuous innovation to widen the marshmallow universe.
  • Focus on the optimal balance between quality, service & price with respect for people, planet and long-term partnerships.

Private label

Own Brands

Focus on Private Label


Mr. Mallo focusses on Operational Excellence in all aspects of marshmallow production.

Our 3 unique production sites offer us the capabitly and capacity to deliver a wide range of marshmallows to meet a vast aray of products and packaging throughout the business

Mr. Mallo is your ‘one stop shop’ partner for marshmallows!

Mr Mallo - Van Damme Belgium

With our roots going back to 1907, Confiserie Van Damme is considered to be one of the most experienced marshmallow production houses in Europe. We offer extruded marshmallows with dextrose coating using pork gelatin. Among our specialties you can find BBQ, Sour mallows, Filled mallows, Chocolate & coconut coated…

Our factory is BRC & IFS certified as well as GMO, gluten and lactose free.

Mr. Mallo – Van Damme (Belgium) aims to be the most efficient site for ‘Mass production’ of pork gelatin Marshmallows in private label.

Mr Mallo – Marshmallows International S.L. (Spain)

Since 1987, Marshmallows International S.L. in Alcoy (Spain) is a specialist producer of extruded marshmallows with starch coating using both pork and beef gelatine. Out of this BRC and IFS certified plant, we offer the world our specialties like “Rainbow” mallows, Halal mallows and numerous shapes for seasonal offerings.

Mr. Mallo – Marshmallows International aims to be the most efficient site for ‘large scale productions’ of pork and beef gelatine marshmallows in private label… specialised in Mini mallows & SRP’s (‘shelf ready packaging’) and individually wrapped mallows.

Mr Mallo – Mellow Party (Belgium)

Mellow Party is the youngest member of the Mr. Mallo Group and specialises in ‘bespoke’ marshmallow productions. The successful developments of Sugar free mallows, Vegan mallows, Kosher & Halal mallows,  Organic mallows as well as Belgian Chocolate coated mallows prove that Mellow Party is the ideal site for the Mr. Mallo Group to lead innovation of marshmallows for many years to come.

Production


Marshmallows are one of the earliest types of confection known to mankind.
Egyptians were known to have sweets made from root sap of the marsh mallow (Althaea officinalis) plant.

Since the ‘50s, Marshmallows have been produced on an industrial scale with 3 main ingredients Sugar, Glucose syrup & gelatin.

Mr. Mallo guarantees fluffy marshmallows thanks to fully automated state-of-the-art production lines.

CVD Productielijn

Working together with Mr Mallo?

Contact us

Working together withMr Mallo?

contact us