Founded in 1907
Founded in 1907 as an artisanal producer, the Mr. Mallo Group now produces more than 20.500 ton of marshmallows annually in its 3 state-of-the-art production facilities.
Mr. Mallo is the ‘one-stop-shop’ partner for retailers around the globe for their private label marshmallow projects.
Any marshmallow project – B2C or B2B – is handled professionally by our experienced team with 100% customer satisfaction as our main goal.
Focus on Private Label
Mr. Mallo focusses on Operational Excellence in all aspects of marshmallow production.
Our 3 unique production sites offer us the capability and capacity to deliver a wide range of marshmallows to meet a vast aray of products and packaging throughout the business.
Innovation
As the largest European marshmallow producer, Mr. Mallo invests strongly in added value marshmallows to enable our clients to unlock the full potential of their marshmallow category.
- Vegan – plant-based
- Sugar-free
- Sugar-reduced
- Belgian chocolate coated
- And many more!
Our clients
supermarkets & discounters, food distributors, food service & industry.
Mission
Mr. Mallo strives to be the passionate leader and innovative engine of the marshmallow experience.
Strategy
Focus on operational excellence and sound cost leadership.
Focus on product excellence and continuous innovation to widen the marshmallow universe.
Focus on the optimal balance between quality, service and price with respect for people, planet and long-term partnerships.
Vision
Mr. Mallo shares its marshmallow expertise, packaging capabilities and market intelligence with its retail customers worldwide, to unlock the full potential of their private label marshmallow category.
In our marshmallow development facilities, we develop bespoke products for our customers to meet their needs for any specific application... including hot drinks, cereals, (chocolate) bars, baking and decoration.
Our projects are handled with professionalism and confidentiality by our experienced team with 100% customer satisfaction as our goal.
Production
Marshmallows are one of the earliest types of confection known to mankind.
Egyptians were known to have sweets made from root sap of the marshmallow (Althaea officinalis) plant.
Since the ‘50s, marshmallows have been produced on an industrial scale with 3 main ingredients: sugar, glucose syrup & gelatine.
Mr. Mallo guarantees fluffy marshmallows thanks to fully automated state-of-the-art production lines.
Our production locations
Belgium – Confiserie Van Damme
With our roots going back to 1907, Confiserie Van Damme is considered to be one of the most experienced marshmallow production houses in Europe. We offer extruded marshmallows with dextrose coating using pork gelatine. Among our specialties you can find BBQ mallows, sour mallows, filled mallows, chocolate & coconut coated…
Our factory is BRCGS & IFS certified as well as GMO & gluten free.
Confiserie Van Damme aims to be the most efficient site for “mass production” of pork gelatine private label marshmallows.
Belgium – Mellow Party
Mellow Party specialises in “bespoke” marshmallow productions. The developments of sugar-free mallows, vegan mallows, Kosher & Halal mallows, organic mallows as well as Belgian chocolate coated mallows prove that Mellow Party is the ideal site for the Mr. Mallo Group to lead innovation of marshmallows for many years to come. This factory is BRCGS and IFS certified.
Spain – Marshmallows International
Since 1987, Marshmallows International S.L. in Alcoy (Spain) is a specialist producer of extruded marshmallows with starch coating using both pork and beef gelatine. Out of this BRCGS and IFS certified plant, we offer the world our specialties like “Rainbow” mallows, Halal mallows and numerous shapes for seasonal offerings.
Mr. Mallo – Marshmallows International aims to be the most efficient site for ‘large scale productions’ of pork and beef gelatine marshmallows in private label and specialises in mini mallows and SRP’s.